About me

My career

SolarWinds: IT management software and SaaS | 2,500 employees | Publicly traded | B2B

2012-2015

I began my career in corporate communications and public relations, helping to build the Austin, Texas-based SolarWinds brand in government, education, and Latin American markets in particular. Later, following a spree of M&A activity, I was asked to help launch a cloud business unit for the software maker, combining the brands and teams of three startups.

The Zebra: Auto insurance comparison tool | 250 employees | Privately held | B2C

2015-2019

Following my SolarWinds experience, I sought the energy of “startup life,” and joined The Zebra to lead PR and content for the small team of 40. In four years there, I built robust communications and thought leadership content programs, led the brand through Series A and B funding rounds, and helped elevate the growing company into a top Austin employer. In 2021, The Zebra earned “unicorn” status.

Jungle Scout: Amazon sales/Ecommerce tech | 200 employees | Privately held | B2B (SMB & Enterprise)

2019-2023

Seeking my next challenge, I seized the opportunity to drive organic-led growth at Jungle Scout. Beginning with a content team of three, I ultimately scaled organic content and video, PR, social media, and all brand functions with a global team of 18. I also helped steer go-to-market strategy as the company acquired an enterprise solution and built a new enterprise business unit.

Alyssa Connolly Consulting, LLC

2024-Present

I serve as an early-stage marketing partner to high-growth, AI-powered, and credibility-driven companies, working directly with founders and executive teams to shape brand narrative, positioning, and scalable marketing systems.

I operate as an embedded extension of leadership teams, setting direction, building the first versions of core marketing functions, and enabling internal teams to execute without long-term dependency.

My work includes:

• Defining brand and product narrative, ICPs, and positioning

• Developing website strategy, messaging, and user flows

• Leading executive thought leadership, communications, and PR

• Building foundational marketing systems across content, demand generation, and go-to-market

Experience spans SaaS, AI platforms, financial services, and professional services, including clients such as Alkemi.ai, Styx Intelligence, Lytho, Banjo.media, Simon-Kucher, ZillyPlanet, EverDriven, Laura Medicus Interiors, and others.